Exposupply B.V.

Exposupply is a B2B supplier/webshop for the exhibition industry. For this project, I was responsible for the complete redesign of the webshop, defining its visual direction and setting a clear course for the overall online experience, while the website itself was developed by WUX.

What makes Exposupply strong is the combination of specialist products and a clear, accessible presentation. By bringing more structure to the assortment, refining the user experience, and creating a more consistent brand identity, the webshop evolved into a platform that feels professional while remaining easy to navigate for its audience.

My role extended far beyond the webshop itself. Alongside the redesign, I also created the exhibition stand visuals and developed a broad range of supporting brand assets, including campaigns, price lists, brochures, a brand style guide, and truck designs. Together, these elements helped shape a stronger and more consistent brand presence across both digital and physical touchpoints.

To me, Exposupply shows how digital design goes beyond simply making something look better. It is about providing direction, sharpening choices, and creating an environment that fits both the brand and the user, resulting in a webshop and brand experience that feels calm, clear, and trustworthy.

Website development by WUX.