HOW WE
WORK DUKES
The Dukes helps new ideas enter the market with clarity, character and confidence. From brand identity to digital presence, we create what ambitious founders and growing businesses need to start strong.
JUST SUPER CLEAR
Fixed Fee
We figure out what works for you, and agree on a fixed scope and price together.
We only start once you know exactly what to expect and where you stand. You get two feedback rounds, and after that your business stands strong in the market we selected together.
01
Model
ONE VERY
SIMPLE CHOICE
Discounted Fixed Fee
We agree on a set number of hours
to invest in your golden idea.
5% of gross revenue
I invest my time and experience
in your idea, so your upfront costs stay significantly lower.
In return, I ask for 5% of gross profit
for a minimum of 2 years. This way, you know The Dukes is always backing you.
02
Model
For the real masterminds!
For ideas that need stronger foundations, more
depth and a bigger launch. More strategic, more
complete and built to land harder.
02
Model
01
Model
For the fast and wicked!
For ideas that need clarity, momentum
and a solid first build. Fast, focused
and built to move.
PICK THE MODEL
THAT MATCHES YOUR PHASE
DECIDE YOUR ROUTE
Our launch models combine the right steps into clear starting points, for new ideas and brands ready for what’s next.
From idea to market launch
Launching a new product, brand or concept takes more than a good idea. It takes clear positioning, a strong identity and a route that makes sense from day one. The Dukes helps founders and ambitious businesses turn early-stage ideas into launch-ready concepts with direction, character and commercial potential.
Whether you are developing a new product, building a fresh brand or preparing a concept for market entry, the process starts with clarity. What are you offering, who is it for and why should it exist? From there, we shape the strategy, define the positioning and build the creative foundations needed to move forward with confidence.
Our launch models are designed to support different stages of growth. Some ideas need a fast and focused route to market. Others need deeper development, stronger brand strategy and a more complete rollout. In both cases, the goal stays the same: to build something that is clear, relevant and ready to land.
The Dukes works on concept development, brand identity, launch strategy, digital presence and the creative assets needed to introduce a new idea the right way. From first concept to final launch, we help shape products and brands that are built to enter the market with purpose.